Selling artwork over the web is giving you great opportunity to reach out to fans regardless of their location. But much like other artists, committing the general mistakes will keep you from generating revenue in your online sales efforts. You may already know that there is a big potential in selling your artwork but, if you are not seeing any ROI that you expect, then most probably, there’s something wrong in your efforts.
Portfolio that Lacks of Focus
In boosting your artwork sales online, the image itself would play a big role in it. Try envisioning your work online as a catalog. The pieces have to fit together in a styled collection. It is recommended to create focused style on the pieces. This would elevate the shopping experience of potential buyers and have better understanding of the artists as well.
As for the artist’s part, you’ll definitely wish to keep discovering new styles and that’s totally fine. Just be sure that you are creating new theme that compliments that style.
Devaluing Your Works
There are actually a lot of artists who sell their artworks on Etsy and eBay. While these two are perfect platforms for reaching new customers, some artists may devalue their projects. It surprises countless artists that such sites could come off unprofessional or make pieces as if it’s a bargain. In general, buyers from these websites are not enthusiastically art collectors, rather, looking for good deals.
Your Online Partner
Additionally, you do not want your work next to vintage objects such as crafts or clothing. It’s for the simple reason that it may take away the value of the artwork you are selling. As a matter of fact, there are plenty of easy-to-use and low cost options that can help you in creating your own website (if ever you needed one). WordPress, Weebly and Squarespace are just few of the examples.
You can take advantage of these pages to build your own website and have a specific theme to sell your artworks and keep its value. Of course, when someone orders from you and process it, make sure to use reliable carriers. Or if you will be processing the orders, better equip your delivery vehicle with a device that warns you when speed detection is nearby. Most likely, you want to render a fast shipping to clients to impress them. So such device can be of help.