Artists are no strangers to blogging as they can easily give context to their creative works; even welcoming “Submit Your Guest Post” invites extended by other websites. Art bloggers generally feel a need to surround their visual concepts with words. Writing passages can shed light into the emotions and conditions that inspired them to do creative work.
Yet some art website operators prefer to skip SEO protocols by simply buying backlinks placed by way of spam blogs. Spam creators are different from content marketers, as the latter engage in legitimate SEO link building practices.
Creating Guest Blogs is an Art Itself
Although guest blogging or posting content in external websites is basically for SEO link building purposes, creating art blogs for site monetization is likewise a form of art that artist-bloggers can master.
Art blogs are not necessarily confined to discourses about a specific artwork up for sale. While topics usually delve on the art blogger’s insights and opinions to demonstrate his or her knowledge and mastery of art creation, the content of guest blogs can be anything from art history to art news, to innovative art techniques, and even about art activism.
Understanding the True Purpose of Guest Blogs
The graphic link embedded in guest blogs actually serves as a file indexing tool, which search engine bots use in organizing and ranking every web page content.
Whenever a query about a specific topic launches, the keywords used provide the bases by which search engines supply answers in the so-called Search Engine Results Pages or SERPs of browser platforms. The web pages that provide the most relevant content based on keywords and tags, appear in first page SERP results.
The important thing about guest blogging is that the content must not veer from the niche or theme of the host website. Otherwise, rather than increase visibility, the search engine bots will ignore links found irrelevant, and possibly SPAMs.
What Exactly are Spam Blogs?
Spam blogs, also known as splogs are malicious content that have no other purpose but to deploy and spread active links in different websites across the Internet space. Spreading spam blogs containing live backlinks are capable of manipulating the ranking of resources as providers of answers to browser queries.
Unscrupulous web operators prefer to skip the conventional search practices as a means of perpetuating online scams. They usually sell the backlinks at a more economical costs.
However, the backlinks of spam blogs are not as effective since they do not meet the protocols and criteria used by search engines. While spam backlinks can make the websites of users visible across the web, they appear at the botton of SERPs and therefore have little impact in driving traffic to the websites of spam blog users.