In order to keep their earning power, artists are leaning on online platforms and social mediate sites as venues for exhibiting their artworks. While art galleries have shut down during the pandemic, one social media site has been proven as an effective virtual venue for showcasing their works of art, as this social media platform’s Stories feature allows them to immediately connect with unlimited numbers of audience and grow followers exponentially.
That is without saying that if Instagram Stories are done right the window of opportunity presented by appearing at the top of the Instagram feed could generate amazing results.
What is Instagram Story?
Instagram’s Story feature is a great place to start showcasing your art as millions of Instagram users use the feature as soon as they open the app every day. Although use of the Instagram Story feature is limited to a 24-hour exposure to draw followers to one’s Instagram content, the drawback is not as ineffective. You have to use the right Instagram tools and apply techniques in creating attention-grabbing stories about you and your work as an artist.
Some Tips to Consider in Making Instagram Stories that Can Attract Art Lovers as Followers
Inasmuch as your purpose in showcasing your artworks is to sell them online, your very first goal is to create a fanbase or audience who will be interested in buying.While some may say that it is easier said than done, consider some tips to apply as strategy in getting Instagram art lovers to view your content:
Add a Story Related to Your Artwork Inspirations
Most followers love the creative process of the artist because most of them are interested on what inspired an artist to come up with a creative piece of work. Even a simple story on what made an artist decide on a subject, a color palette, a medium or material, will demonstrate a creative process. In some cases, many are interested to find out about behind-the- scene techniques and how they are carried out in an artist’s workspace.
Heighten Audience Interest via a Sneak-Peek of a New Art Project
Give followers a sneak peek of any new content currently being worked on; especially if it’s a part of an art collection series or about a new artbook and other similar art projects. Having early knowledge about an artwork or product that is of great interest will allow followers to put aside money that they can splurge on the forthcoming creative merchandise.
Show Appreciation by Giving Followers Some Free Stuff
If there is one thing that can effectively attract an audience to follow an Instagram Story, it’s the idea of receiving a free stuff. Everyone loves freebies and if given as a token of appreciation, followers will experience double enjoyment in following your Instagram Stories. Freebies don’t have to be expensive, as what is important is that they will be useful to followers, such as video tutorials, links to free resources or if an artist is truly feeling generous, raffle off some prints of his or her artworks.
Yet there’s a good chance that some of your posts aren’t eliciting the same response as the others despite the Instagram stories promoting them. Using an analytic tool can help you identify which posts are working and which aren’t yielding the best results. Since creating Instagram stories can take lots of creative energy, an analytics tool such as the one that you’ll find at https://sharemyinsights.com/ can help you determine, which post or content needs improvement or application of promotional strategies.